Alfie Best’s reputation precedes him as the reality television star and millionaire Romany gypsy boxer resumes his fighting exploits.
That comes at the H Suite in Edgbaston, Birmingham, this weekend during a double-header of shows staged by BCB Promotions, with Best part of Saturday’s line-up.
The 24-year-old has been seen on the likes of Absolutely Ascot, My Big Fat Gypsy Fortune and Rich Kids Go Shopping, but there is more to him than that.
He has proved himself to be a shrewd businessman, too, in the mould of his father, Alfred Best, by becoming the youngest mobile home park owner in the country at just 17.
He also became a nightclub owner (of Alfie’s, in central London) and aims to go from strength to strength when further establishing his business portfolio.
All that pales into insignificance when you mention the word boxing, though, which Best insists he will attack with the same gusto as his other endeavours.
His pro debut came way back in March 2017, where he eased to a four-round points whitewash over Harvey Hemsley, so a sequel has long been in the works.
That should have come earlier this month, but another setback led to him seeking an alternative opening, which has presented itself under the BCB banner.
The social media sensation, who has over 100,000 followers on Instagram, should prove to be an attraction, but Best is determined to demonstrate he has what it takes in the ring.
He said: “I was supposed to be boxing two weeks ago (October 2, Bracknell Leisure Centre), but the show got postponed, so I had to get out quickly.
“I’ve been through a six-week training camp, so to flush all of that away seemed ludicrous. I don’t care if it’s in Birmingham or on the moon – I just want to fight.
“I’d sold 200 tickets for the first date and there’s only about 20 of them that can’t make this one, so I’m expecting a good crowd of my people.
“Boxers always have something in common. Kane Baker is on the same show, we met at a charity football match and we’ve stayed in touch, hence how I knew about BCB.
“That match was for ‘Big Joe Egan Says No Knives’ and we actually played on the same team. We won, as well, which made it even better!
“It’s been four years since I made my debut, but then I stopped boxing for a while. I was only 19, at the time, and still waiting for my man strength to come through.
“I wanted to come back when I was 21, but then the pandemic hit and it’s taken until now to get back. I’m 24 now, so there’s some lost time to make up for.
“I did have an amateur career (15 bouts for Cheshunt and Slough Boxing Club, won 11), and my dad was a good amateur himself, so the interest has always been there.
“I need to get going again, as a pro, and I can see myself at super featherweight, perhaps even lower, in the long-term. I want to see how far I can go.
“I’ve, obviously, got a bit of a name, but I’ll let everyone else be the judge of what I can achieve as a boxer, through my performances.
“I have the opportunity to promote myself through social media, everybody is on Instagram so it’s a great networking tool for me. Being on TV was the start of all that.
“We’ve done extremely well for ourselves, as a family, but when I’m boxing, everything else comes second. I’m dedicated to becoming a successful fighter.”
Tickets for the two Birmingham bills are still available, priced at £40 standard or £75 VIP ringside with buffet per day, directly from the boxers or by visiting myfighttickets.com.